the vummidi pillars

For decades, the Vummidi name has been a benchmark for purity and trust; it is our promise of quality and distinction. Our homage to jewellery has remained undeterred and we have been blessed with undying patronage.

The Vummidi seal houses four distinct pillars:


Jewellery as a Sacred Object

Jewellery is sacred and an auspicious marker of life milestones. Traditionally, it has drawn heavily from temples and thus carries deep meaning and cultural significance. As we take this tradition forward we remain rooted in its sanctity and righteousness.

South Indian Elegance

Experiences that are authentic to South India but have global connotations. From the inspiration behind the jewellery to the intricate designs and execution, every bit of the consummation is an invitation to discover our culture and world of elegance.

Relationship Based Legacy

A warm and welcoming legacy built on strong relationships that we have nurtured over the years and across generations. This is an acknowledgment that we are not just valued for our exquisite jewellery, but also for the way we serve our patrons.

Sophisticated Craft & Design

The sophisticated aesthetic is matched by craftsmanship techniques associated with an uncompromising eye for detail. They have taken years to perfect and we are extremely proud of the nuanced elements and representational storytelling.

Jewellery as a Sacred Object

Jewellery is sacred and an auspicious marker of life milestones. Traditionally, it has drawn heavily from temples and thus carries deep meaning and cultural significance. As we take this tradition forward we remain rooted in its sanctity and righteousness.

Experiences that are authentic to South India but have global connotations. From the inspiration behind the jewellery to the intricate designs and execution, every bit of the consummation is an invitation to discover our culture and world of elegance.

A warm and welcoming legacy built on strong relationships that we have nurtured over the years and across generations. This is an acknowledgment that we are not just valued for our exquisite jewellery, but also for the way we serve our patrons.

The sophisticated aesthetic is matched by craftsmanship techniques associated with an uncompromising eye for detail. They have taken years to perfect and we are extremely proud of the nuanced elements and representational storytelling.

the vummidi heritage

The Patriotism

In 1947, Lord Mountbatten initiated the transfer of power to India and asked Pandit Nehru to find an appropriate symbol of regalia and sovereignty to mark this transition. The Sceptre was chosen and the project was personally entrusted to Vummidi Bangaru because of his expertise and integrity. The family takes great pride in influencing the very essence of our nation.

The Family

The business is being carried forward by fourth-generation siblings - Jithendra and Amarendran (both qualified gemologists from Belgium) - under the guidance of their father, Raghunath Vummidi. Shyamala Raghunath also often helps customers select appropriate pieces of jewellery for special occasions.

The Inception

From a small stall in Gudiyattam, near Vellore with just one jewellery box to a reputed establishment in Chennai under his own name, Vummidi Bangaru Chetty’s business acumen was way ahead of his time in 1900. He took the Vummidi name from strength to strength by eventually opening showrooms all across the city.

The Inspiration

A major source of heritage in South India is the temple. The sacred institution signifies divinity and serves as a cultural code for art, design and architecture. Jewellery is intrinsically linked to the Gods, adorned as a celebration of beauty

The Vummidi Commisions

From scintillating sculptures in the grandest international temples to auspicious ornaments in the proudest domestic hospitals, we have been commissioned by private individuals, businesses and even the government to create works of art for over a century. These symbols of imperial glory are a testament to the patronage of art in society and continue to help us endorse causes, campaigns and customers that we truly care about.

Andal Kavacham – gold 2.5 Kgs – Livermore USA

Bagavathi Amman- Silver – Iyappan temple, KK Nagar

Golden crown – Sai baba temple- Chennai

the vummidi elements


The Brand

By conducting business with the highest integrity and empowering customers at every step of the process, we strive to shift existing associations of beauty from pedigree to character. Every special occasion deserves to be treasured and remembered forever.

The Logo

The Kamadhenu is a symbol of prosperity and sacredness. The wish fulfilling holy cow and bestower of good fortune has become synonymous with the our brand identity and patrons have grown to imbibe and expect the goodwill that the strong symbol imparts.

The Motif

The subtle nuances in our identity stem from Southern elegance. The Vimana (stepped pyramids) is a symbol of authenticity and democratic sophistication while the Ashtasra (octagonal sanctums) encapsulates the sacredness of wisdom, authority and stature.

© 2024 Vummidi Bangaru Jewellers. All rights reserved.

Prices subject to change without notice.

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